Melanie Martinez released a music video for her ‘Cry Baby’ album’s title track, directed by Martinez herself. Gloria FX worked with Melanie Martinez, executive producers Wes Teshome and Daniel Livschutz from Vilas Entertainment to create this video.
Concept of this video is that little girl (Melanie) raised without love and care by her alcoholic mother. Her life is so unhappy that she crying a river and tears literally flooding the room. Melanie is drowning in a sea of tears.
Using 3D simulation and modeling Gloria FX’s VFX-artists created water that is flooding the room. Nobody knows how it would look if that room actually flood with tears. So keeping the concept of this story, we made it looks like the sea.