James Bay — «Best Fake Smile»


    London Alley


    Emil Nava

James Bay just introduced his new video for Best Fake Smile, directed by Emil Nava.

In collaborating with London Alley, Gloria FX assisted in creating this strikingly inspiring video. It is so different from the James’s videos we have seen before.

James plays an electric guitar in a garage. Alongside him, a little boy holds tennis-racket as if this is a guitar. There are the other musicians and neighbors. All of them are playing, jumping on a sofa and flinging pillows meanwhile much colorful confetti are flying in the air. It looks so bright and fun.

Even though you have a bad day, when you watch this video you will surely smile!